Mentor Details
Shivanand Mohanty
Chief Creative Partner – Diako FHO
Duration 40 Mins
Title: Storytelling: The heart of the matter
Storytelling: The heart of the matter Whether you are writing scripts or long form email copy or a catchy headline – it finally comes down to the craft of good old fashioned storytelling. As creative thinkers and writers we are often looking for that hook that helps string words together that go on to become iconic tag lines or catch phrases. What goes into creating that magic is often hours & hours of fine tuning and refinement and of course skill. To decode how to come up with scripts and headlines that go on to win awards spend a few hours with Shiva.Shivanand Mohanty A.K.A ‘Doc’ for most people is an Advertising veteran with over 25 year of experience. He’s an award winning creative powerhouse and has worked with some of the biggest agencies in India like Dentsu, BBDO and currently is with FHO Diako as Creative Partner.
Today Doc is Creative Partner with Daiko FHO is a joint venture of Daiko of Japan and FHO Communications Pvt Ltd. A Fast-growing agency, handling projects for clients in Delhi, Mumbai, Chennai and Mauritius. Exploring new categories, trying out new stuff, seeking ways to leave an impact on a restless audience.
Doc has a vast repertoire of experience across multiple categories and brands at FHO which include PNB Housing, Kenstar, JNTO, Grohe, Yamaha Motor India, Central Park and ET Money.
Shivanand is an English Honours graduate from Hansraj College, a theatre artist, a columnist & is visiting faculty to a number of Business schools in India where he teaches how to write the best ads in the business and what goes into award winning campaigns.