Course

Duration 40 Mins

Title: Key Mantras to run a successful Global Ad shop

Key Mantras to run a successful Global Ad shop - When you are Captain of the boat you are expected to sail through the most turbulent waters, weather the biggest storms no matter what – that’s the job. Period. Unfortunately, in the real world where you are constantly hit with 15-meter-high waves that come from all directions being Captain can be the last job you really want. From 180 degree shifts in market, an ever-changing consumer and the constant pressure to drive top line growth to when top talent decides to hop across to greener pastures the onus of responsibility falls squarely on your broad shoulders. It is in those moments when your success or failure will be defined, and you will need to pull out every card from the playbook to navigate and get through those choppy times. Virat Tandon is that Captain who has weathered many a storm who has over the years built up a secret formula to help him tide through problems big and small and continue to ride the waves. It’s the best opportunity you’ll ever have to learn some of the best strategies and tactics needed to become the best captain and leader in your business.   In this session you’ll learn how to:  

• Make good, bad, and ugly decisions, fast. You are constantly going to have to make decisions – big ones, small ones, hard ones, never easy ones – that’s prima facie what you’ll do every single day. Every decision will not be fact based and sometimes using gut feel & intuition is the only way forward.  The fine art of making the right decision is something to learn about – which ones to take and which ones to let go off can be the fine line between success and failure.

 

• Manage Conflict:Managing personalities within a team can often be the biggest test in an industry where people often have massive, inflated egos that need to be constantly massaged. Keeping everyone happy yet focused on the goals and outcomes is a bigger virtue that people imagine. Learn how to handle people without ruffling too many feathers and still get the job done.

 

• Hire & keep the best talent:Hiring the best is one thing – keeping them for the long haul is a different cup of tea altogether – especially where money isn’t the only currency. What does it take to snag the best talent in the industry to keeping them engaged and loyal in the long. Learn the playbook on talent management from Virat.

 

• How to negotiate, every single day:Every day is a battle filled with the smallest to the largest negotiations – from negotiating timelines to client fees to making sure people don’t quit. Finally it comes down to the simple art of negotiation. Get those trade secrets and more from this session.

 

• Develop a unique management style:Every leader develops a style that comes from his or her own personality or the from the organizations culture but it’s finally the decision of the captain to create a style that helps teams perform at their optimum – What is the best way in from an open door, totally flat approach, a matrix style of reporting or the traditional way. This could often be the reason for success and failure. Get the inside scoop on how to create the perfect mix where people are happy and working at the peak levels.

 

• Profitability – the only metric that matters:The litmus test for any business is measured on profits delivered. A great manager who cannot drive growth and profitability won’t get very far. Find out what important factors are consider important to be able to deliver growth year on year and maximise profit.

 

• Understand how to create the perfect pitch:It’s the bedrock on which all ad agencies are built – to pitch or not to – who to pitch to? When to pitch but most importantly the HOW is what differentiates winners from losers. Whilst all agencies have they own approach and style to pitching for a business – there are a lot of very subtle moves at play that finally land a new client. Is it only about the quality of work or it is about build a connection or a cultural fit. Learn how to develop the perfect pitch.

 

• Managing relationships internally and externally: Possibly one of the most important parts of running a successful agency is building strong relationships with team members, with the media, with your clients & the board. Each relationship will enable you to move to the next level. How to create lasting bonds with key stakeholders doesn’t happen by chance – there’s often a well thought through strategy. Get the blueprint on relationship building and management from Virat.

 

• Become a Thought leader:  As a leader it’s important to demonstrate your own brand of thinking and be seen as an expert in your field. Doing simple things like contributing to a publication – speaking at an event or starting a blog. All of these are essential tools to letting both internal and external stakeholders understand that your voice matters. Learn how Virat has built up his brand of thought leadership.

 

• Unlearn to Reinvent: We are all victims of muscle memory, and we often tap into our experiences to solve challenges – but times have changed, and old models don’t work. Flexibility and openness to new ideas is critical to success. Unlearning is often the first step to learning.

 

• Create a winning Culture: One of the most important things to be a successful leader is to create the right culture in the organization – a culture where creativity and excellence can flourish, where people are encouraged to take risks and experiment. Where it’s OK to fail but not OK to coast along. Learn the 5 important steps in building a culture that will transform your agency’s performance.