Mentor Details
Glen Ireland
Managing Director
₹1.00
Duration 30 Mins
Title: Pitch or Die
One of the hardest parts for those in the agency business is to continue to win new clients. The odds are normally stacked up against you when it comes to winning new business – a highly competitive environment, past relationships, price under cutting and so many more factors can impact the final decision. A good industry ratio is often for every 10 pitches you do you’d win maybe two or three that too if everything aligns and luck is on your side. To unravel the mystery of improving that ratio of winning business Debbie will take you through the nuts and bolts of how to change the odds – trade secrets from diving deep into consumer research, to fine tuning strategy, developing ideas that are strategic as well as creative to give you and edge to nitty gritty of who from team should lead the pitch and the Do’s and Don’ts. Get the inside scoop on learning the art of pitching from Debbie.Problem Solver. Entrepreneur. Ex-CEO. Digital Strategist. Co-Founder and currently Managing Director @ 8020 Digital Marketing Services.
Past experience: 25+ years of working with global agencies like Y&R, Dentsu, Publicis, W+K, Wunderman, JWT & TBWA in various leadership roles across 4 regions: India, Middle East, Singapore & Australia.
Core expertise includes: Running a successful & profitable independent full service digital communications agency, digital marketing strategy, brand building, managing cross functional teams, P&L.
Incubating a mentoring platform for the advertising business and an online platform for Men over 50. Watch this space for more..