1) Video Marketing Trends 2022

Videos are becoming increasingly popular with consumers. If made right, they’re instantly engaging, easy to consume, and through animation and actors, provide a clearer explanation about the product. In only a few minutes, a video can tell a customer everything they need to know about the product, compared to the customer having to scroll and search to read. If optimized for search engines, videos can bring in organic traffic, and people are more likely to share videos on social media than they are articles. 

2) Voice search marketing Trends 2022

Many people are now using either Alexa, Siri, or Cortana to search for answers, and when a Google Home or an Amazon Echo provides an answer, they also provide users with the ability to open the website from which the answer was found. If you’re successful with voice-optimized SEO, it could increase traffic if you often appear as a top result for voice answers. If you’re not voice-optimized, Alexa could recommend your competitor over you. As voice technology continues to grow, it will become important to include a voice strategy in the overall digital marketing plan.

3) Interactive Content Marketing Trends in 2022

Quizzes, polls, 360-degree videos, and augmented reality all make people feel more connected to brands and involved in the purchasing process. People stay on the site longer, share more personal information, and buy faster because they get a more personal experience which conveys to them both the value of the product as well the value of themselves as customers to the brand. Fun interactive content sticks out to people in a sea of similar sounding brands and ad copy.

4) AI/Chatbots Marketing Trends in 2022

In our fast-paced world, customers want instant answers to their questions. If they land on a site and have questions about the product, chances are they’ll move on to another product rather than take time to call or email. With Chatbots, the customer can instantly have their questions answered and start purchasing.

5) Artificial Intelligence and Personalisation

AI is becoming an essential part of inbound digital marketing. By analyzing a customer’s behavior, AI is able to recommend websites and products they should explore.